PZYK VR | PERAMBULATOR V.1

Perambulator v.1 | A Virtual Reality Collaboration Between Pete Fowler + Draw&Code. Soundtracked by Huw Bunford of Super Furry Animals.

As a festival, we have become increasingly excited by – and progressively more obsessed with – the boundless possibilities the ever blossoming sphere of virtual reality presents. Our goal with Liverpool International Festival of Psychedelia has always been transportation; taking people somewhere else, on a voyage to a new perspective. For us, that was always the original psychedelic message and it’s a mantra we’ve been working, over the past five years, to expand upon. VR makes anything possible. By embracing this technology, we can go anywhere together.

For 2016, we are pleased to announce the development of a major new series of three virtual reality artworks. The first of these new experiences, Perambulator v.1, will bring together the idiosyncratic, off-the-wall madness of long-time SFA illustrator and monsterist Pete Fowler, brought to life in partnership with Liverpool creative agency Draw&Code. The piece promises to be nothing short of a mind-boggling excursion into a rather gloriously off-beat other world. Perambulator v.1 will be soundtracked by guitarist Huw Bunford of festival headliners Super Furry Animals.

PZYK vr-1

Speaking to us about the project, Pete Fowler enthused that, “Having the chance to create a world and let people wander around it is a mind blowing concept and one I jumped on immediately. I’ve been involved in animation before but this will be on another level entirely. After having seen what Draw&Code have done and can do I’m ridiculously excited.” Draw&Code’s Andy Cooper added: “Working with Pete Fowler and Huw Bunford is a thrill; it’s a rare treat to collaborate with artists that you have been into for years, especially as part of an event as daring as Psych Fest. When Pete came to visit the Draw&Code studio the designers among us were a wee bit starstruck!”

The whole scope of virtual reality, what it may become and the potential it posses is a global debate, one of the most vibrant of our times. When VR handshakes between presidents are front page news, we believe its imperative this technology is harvested to take people somewhere new, expand horizons and discover new realities; to go beyond the obvious and the mundane.

With our PZYK VR commissions we’re seeking to facilitate the creation of a series of new alternative realities. Perambulator v.1 is the first of these. A further two projects will be announced in the run in to the festival, as well as details of the immersive environment in which the artworks will be presented at the festival itself.

 

We would like to thank Arts Council England for their support for the project.

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